Our Leadership Team
CEO / Founder
Dr. Ashley Hollweg is CEO and founder of Hollweg Assessment Partners (HAP), a consulting firm dedicated to helping clients select, retain and develop high performance talent in their organizations. Prior to HAP, Ashley was Vice President of Executive Consulting and owner in Batrus Hollweg International (BHI), a talent and H.R. software company now part of IBM. Her consulting experience has been at the top level of major U.S. corporations where she has assessed and coached senior level executives as well as guided the organization in their strategic talent initiatives.
Ashley earned an M.A. in Clinical Psychology and Ph.D. in Experimental Psychology from Southern Methodist University. Her B.A. in French is from Davidson College, and she currently serves on the Board of Advisors of Ocean Park Community Center in Santa Monica, CA. Ashley’s research has been published in several academic journals, and she is currently an affiliate member of the American Psychological Association. Ashley has two young children, Elise and Carson, who are the apple of her eye.
Chief Innovation Officer
Dr. Lewis Hollweg is Chief Innovation Officer at Hollweg Assessment Partners. Throughout his 35+ year career, Dr. Hollweg has consulted with many distinguished national and international clients in such industries as food service, airline, healthcare, hotel, manufacturing, and technology. He has worked with top executives and their teams across the U.S. and Europe in developing tools for talent acquisition and development.
Lewis was the major shareholder and CEO of Batrus Hollweg International (BHI) for many years before he sold to Kenexa Technology in 2011, now part of IBM. At BHI, Lewis led the organization in creating customized employee selection systems and pioneered leading-edge assessment software along with acquiring and integrating an ATS.
Lewis received his B.A. from the University of Texas at Austin, his M.A. from Southern Methodist University, and a Ph.D. from Texas Christian University. He is licensed and certified in the State of Texas. Lewis is an active member of the American Psychological Association and the Society for Industrial and Organizational Psychology. Lewis and his wife Barbara are on the board of Direct Impact Africa and are involved in multiple non-profit projects in Africa and the U.S. He has partnered with his only child, Ashley Hollweg, in business for over 12 years and now gets a kick out of working “for” his daughter!
Lori Bierman is the Managing Director of our hourly and management assessment practice at Hollweg Assessment Partners. Lori brings more than 20 years of experience as a consultant and account executive and values the importance of building true, enduring partnerships with her clients. She collaborates with clients to understand their specific talent needs and helps develop flexible, customized solutions to identify, develop and keep top talent and drive desired business results. Lori previously served as a Senior Consultant and VP of Talent Solutions at Batrus Hollweg International (BHI) for 16 years. She is excited to rejoin her BHI family at Hollweg Assessment Partners.
Lori received both her B.A. and M.A. in clinical psychology from Southern Methodist University in Dallas. On the weekends, you’ll find Lori outside hanging out with her husband Chris, their daughter Gianna, and her horses Cookie, Vegas and Bentley.
Vice President, Consulting and Research & Development
Dr. Kevin Impelman is Vice President, Consulting and Research & Development of Hollweg Assessment Partners. Kevin brings extensive talent management experience advising both large, multinational clients and regional clients that span across several industries including retail, hospitality, professional services, healthcare, and financial services. Kevin partners with clients to provide customized solutions to meet their leadership and talent needs while providing thought leadership and developing innovative services and products. Kevin previously served as Executive Consultant Leader for IBM’s Talent Management division and he started his career at Batrus Hollweg International (BHI) where he worked alongside his current HAP colleagues.
Kevin received his Ph.D. and M.S. in Industrial and Organizational Psychology from the University of North Texas and his B.A. in Psychology from Southern Methodist University. Kevin is a Licensed Psychologist in the state of Texas and he is a member of the Society for Industrial and Organizational Psychology (SIOP). His research has been published and he has presented frequently at professional conferences. Outside of work, Kevin and his wife, Laura, keep busy by traveling from one sporting event to the next to support their three boys: Kaeler, Garrett, and Connor.
Shrayashi Jariwala Browne
Shrayashi Jariwala Browne, Senior Consultant of Hollweg Assessment Partners has been consulting with clients for more than 20 years in the design and implementation of selection and development systems for all levels of the organization. She partners with clients to apply innovative solutions and best practices that provide a competitive edge and support organizational strategy. Shrayashi began her career in 1998 as a consultant for Batrus Hollweg International (BHI), a talent and H.R. software company now part of IBM. She is thrilled to be working with the Hollweg team, where her expertise in Research and Development, technology and high-touch client consulting are leveraged.
Shrayashi received her B.A. in Psychology at Austin College and holds an M.B.A. in Strategic Leadership. Outside of work, she enjoys her time with her husband Erich and two children, Eamon and Neelam.
Dr. Ryan Gertner, Consultant of Hollweg Assessment Partners, brings a wealth of experience in psychometrics, data analytics, and assessments. Ryan is an experienced assessor with a demonstrated history of working in consulting and healthcare industries. He works in partnership with clients to develop creative, tailored assessments that meet the specific needs of each individual organization. Ryan has garnered numerous research results related to group innovation and creativity that have been presented to peers at conferences across the world. He is excited to be a part of Hollweg Assessment Partners, where his assessment and research skills can further improve work performance and job success across organizations.
Ryan earned both his B.S. and M.S. in Psychology from Abilene Christian University, and his Ph.D. in Experimental Psychology from The University of Texas at Arlington. Ryan previously worked in the healthcare industry as a licensed professional counselor for five years conducting psychotherapeutic assessments and consultations. Ryan and his wife Sara enjoy traveling and exploring new regions of the world together.
Dr. Belinda Williams, Consultant of Hollweg Assessment Partners, brings a mix of research and clinical experience to the team. She has published work on group performance, leadership, and creativity and is a licensed professional counselor with specialized experience in crisis assessment and diagnosis. Belinda believes that a combination of research and good common sense should drive decisions. She partners with clients to help them understand the nuances of human behavior and the impact of talent on business performance. She is thrilled to bring her varied experience to this exceptional team.
Belinda earned her B.S. and M.S in Clinical Psychology from Abilene Christian University. She received her Ph.D. in Experimental Psychology, specializing in Industrial/Organizational Psychology, from the University of Texas at Arlington. Outside of work, Belinda usually enjoys the peace and quiet of reading in the morning, but, at this time in her life, you’ll find her and her husband wrangling their 3 small children (Maybelin, Graham, and Samson) while trying to fold laundry.
Client Services Coordinator
Molly Roskilly is a Client Services Coordinator with Hollweg Assessment Partners who works to ensure that every client’s experience with HAP solutions and the HAP team is one marked by excellence. With a dynamic background in client relations, Molly strives to empower our clients to reach their goals and to be successful through their partnership with HAP. She brings an outside perspective and a can-do attitude to the table and is always thinking about ways to improve our clients’ experience.
Molly holds a degree in International Studies from Tarleton State University and, like a lot of millennials, is still trying to figure out what she wants to be when she grows up. Outside of work, you will generally find her enjoying time with friends and family and trying to escape the city in favor of greener pastures.